CLIENT CASE STUDY

Transforming Customer Experience for One of America’s Largest Airlines

$450k+

Saved with Repeat Caller Initiative

$175k+

Saved with Attrition Initiative

Challenges

This company desired to set up a second contact center location successfully and embarked on a Contact Center Transformation initiative within their organization. From there, they requested a roadmap that connected the overall business mission, goals, values, and priorities of the contact center with their organization’s current and future visions, preferences, and operational requirements. In addition, they wanted to align the Finance, IT, and Contact Center departments.

Solutions

 

We evaluated this company, specifically focused on the customer experience. We collected data and information at multiple levels across 48 areas within their organization and then proceeded to score each item with red, yellow, and green codes. Using our ccBenchmark™ methodology, we were able to uncover some significant findings:

  • They had minimal insight into how contact centers operate
  • Transactions are not consistent or efficient
  • Agents do not have all the tools specifically around knowledge management
  • High attrition levels
  • Minimal documentation on processes and procedures with knowledge transfer relying heavily on “tribal knowledge”
  • Significant improvement opportunities across some customer channels 

 

This is the best this process has ever been. I really appreciate the direction the team has taken to drive improvements and proactively get ahead of needs. The new process is much easier to follow and has made a meaningful difference.

- Scott T. | Head of Customer Care Operations

Results

 

Based on the opportunities we found, we were able to help them by:

  • Starting a repeat caller initiative
  • Empowering agents with the knowledge to decrease call escalations
  • Creating department processes through mapping job role processes, documenting today’s approach, and training staff
  • Changing routing logic for travel agencies
  • Optimizing customer processes through articles hit most frequently vs. articles not yielding a response
CLIENT RESULTS

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$450k+ Saved with Repeat Caller Initiative $175k+ Saved with Attrition